That feeling we’re feeling is real. The first weeks of quarantine were disconcerting but those with food and shelter were essentially okay. But then, like a party that goes on just a little too long, it lost its sparkle. Look at all those protesters insisting on their right to be infected and to infect others: the angry and the armed and those oblivious to irony who scream it’s all a hoax from behind their masks. Like us, they are trapped in the power of three.
Three permeates our understanding of ourselves. Ancient Celts, Vikings, and Pagans adopted the three interconnected arcs of the triquetra symbol to advance understanding. Early Christians adopted it for their concept of the Trinity: Father, Son, and the Holy Spirit. Greeks spoke of mind, body, and spirit. Freud said our minds are comprised of the id, ego, and superego.
Three informs our culture. America’s foundational philosophy rests on life, liberty and the pursuit of happiness while Canada’s promises peace, order and good government. The Olympics award medals only to the top three competitors. There are three periods in hockey and in baseball we pass three bases to get home and it’s three strikes and we’re out. Musical chords are based on triads. Every story, book, movie, and TV show we have ever enjoyed has three parts as a protagonist is introduced, run up a tree, and then let back down. Every joke we’ve heard has a set-up, reinforcement, and then the punchline’s surprise twist.
Marketers and speakers understand. Businesses offer Goldilocks options – too hard, too soft, and just right. (Recall how many bears Goldilocks was dealing with.) The Gap, for instance, offers three price points: Banana Republic, Gap, and Old Navy. Restaurant menus offer cheap, reasonable, and expensive options which lead most of us to the middle – the just right choice. Brain research confirms that we are persuaded by, and can only recall, three points. Speakers tell audiences what they are about to tell them, they tell them, and then they tell them what they told them. Within the structure of three, they teach and persuade as marketers do, with what Aristotle called Ethos, Logos, and Pathos. That is, you establish authority, make a logical argument, and then sell or teach through emotion.
And so here we are. We have three engrained in our fundamental understandings and hard wired into our brains. But an unseen virus has us stuck at two. We know the one because we recall the before; when we had never heard of Covid-19. We accepted the two, the now, when we hunkered down. But we are desperately yearning for the three, the next, the future offering reward and resolution. Stuck at two and inching toward three is causing more mental health issues, more domestic violence, and more impatience with those damn Zoom meetings.
Holding on for the third part of this thing is indeed getting harder but maybe understanding the power of three will make it just a smidge easier. Maybe we can be careful and consider others just a little bit longer. Maybe our staying home, distancing, and wearing masks will allow us the protective bricks of the third pig until the huffing and puffing invisible wolf is finally gone.
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