I’m all about words. With the proper motivation, I’ll write them, speak them, and even sing them. I have long respected the transcendent power of the spoken word and studied public speaking to become better at it. As an author, book promotions have taken me across the country and I’m always humbled by an audience’s attendance and attention and moved by invitations to return. This is what my study and experience have taught me:
- The Backside Dictum: As with plays, concerts, and movies, the second you become aware of your ass, the best end has passed. Speakers must respect their audiences. Rather than doing myriad other things, people have opted to devote a sliver of their lives to you and must never regret the decision. Nearly all audiences are captive but must never feel like it. It is the feeling in their end that in the end will have them wish for the end and, consequently, that they should never have come.
Hint: Before approaching the podium, take pen in hand. On your left palm write BB and on the other write the time that your talk should end. BB stands for the primary principle of public speaking: Be brief and Be seated. If you discretely observe your palms throughout your talk you’ll be fine. After all, at the bar afterward (remember I mentioned proper motivation) you want to overhear, “I could have listened all night” and not, “it went on too long.”
- The Three Rule: Western society rests on three. Every TV show, movie, or play you have ever seen is based on three. There is the introduction of setting and characters, then the conundrum, and then the resolution. Abner Doubleday understood when he, sort of, invented baseball – three strikes and you’re out and three outs and your team’s out. The three rule applies to public speaking for just like people can only remember seven numbers (that’s why phone numbers are structured like that) they can only remember three arguments. Every good speaker makes three points, not two, and certainly not four or more.
Hint: Whatever you are talking about, boil it down to three points. Each has evidence but never cite more than three. Be blunt. Say clearly that there are three points and number them as you speak. Tell them what you will tell them, tell them, and then tell them what you told them – that’s the three hint within the three rule. Of course you know more about whatever you’re on about but always remember that you want them to remember and they will never remember more than three points.
- The Show: The best way to demonstrate that you have something to say worth remembering is to remember it yourself. Never read. Reading is for politicians or others whose words are written by others. They are not really speakers at all; they are readers. Recall that the last half of Martin Luther King’s I Have a Dream Speech – the whole part about the dream – was off script. Robert Kennedy’s moving speech to an African-American audience in which he reported King’s assassination, one of the best speeches in American history, was extemporaneous. Recall every TED talk.
Hint: Memorize your opening lines. Memorize a few sound bites and, of course, your three points. After that simply explain what you know so well. If you think this stuff is interesting then the chances are they will too. Always ask for a lapel mic for without ties to a script you can move around the stage or among the audience. Without reading you can make better eye contact and your moving will force them to shift in their seats a little and that goes back to the backside dictum. Smile. Always be reading the room and silently editing. Make digressions like TV commercials, little breaks before the next part begins. Remember that those who don’t understand the marriage of speaking and entertainment understand neither. Finally, never say um or ah. Any such guttural sound indicates you have forgotten where to simply be silent for a moment suggests thought.
There is more but I remember the three rule. People crave the spoken word. It’s part of who we are. The spoken word pokes memories of bedtime books and the safe murmur of adult voices as we nod asleep. Its power rests gently in the poetry of persuasion. A good speaker honours childhood memories and adult intellectual curiosity. A good speaker understands that it’s the words and ideas that matter and so becomes like a good singer who never gets in the way of the song.
I’m off doing more speeches this week and will try to remember my own rules. Hopefully our paths will cross and you can tell me how I made out. Meanwhile, if you enjoyed this column, please consider sending it to others and checking my other work at http://www.johnboyko.com