Concussion: Out Cold but Now I See

I woke up with Maple the golden lab licking my cheek. I blinked, squinted, and he drew back a little with his sad, brown eyes appearing to ask, “Are you OK?” I wasn’t. I started to get up but sank back onto the long soft grass. I have no idea how long I was out cold but there was no doubt that I had been out and even less that I needed to gather myself before standing.

My granddaughter wanted a fort and like a good grandfather I purchased the wood, gathered the tools, and got to work. I was proud of the thing as it came together. I built two levels inside linked with a secure ladder. There are window openings with shutter-doors that latch from the outside and one allowing a view of the house.

Nearing the end of construction, I was kneeling over the last piece of particle board needed to complete the back wall when I stood to double check a measurement and wham. My forehead struck the two-by-four roof truss. Like in a Road Runner cartoon I saw stars. I felt myself crumble and fall backward. After Maple had done his recovery work and I had finally struggled to my feet, I marvelled at my luck. One foot to the left of where I fell was a tangle of sharp cedar branches I had trimmed to make room for the fort. One foot to the left of where I fell was a pile of concrete sidewalk slabs. It was as if a higher being or maybe sheer dumb luck had gently laid me on the sweet spot between where I would have been impaled or suffered a skull fracture.

When I was beginning to feel somewhat like myself again, I cleaned up the site and carefully drove the five-minutes home. I went to bed quite early that night and except for a few shuffles to the bathroom, I slept for 36 hours. The doctor examined me thoroughly the next day and declared that I had suffered a concussion, but that my body had done the best thing possible in shutting off my injured brain. After being knocked out it had knocked me out. She advised me to avoid screens of any kind, rest, and allow my brain time to heal.

It’s been three weeks and the doctor was right about everything. I felt nauseous, fatigued, and unable to focus. While my vision was not blurred, I found reading for even short periods of time quite difficult. The symptoms slowly subsided although my dear wife might say that during my recovery I was about narcoleptic and unfocussed as before I hit my head.

The experience made me consider more seriously the recent initiatives to have sports organizations take concussions more seriously. Most hockey fans recall when Eric Lindros was touted as the next generation’s Wayne Gretsky and the series of concussions that ended it all. Now 43, Mr. Lindros recently appeared at a press conference organized by Governor-General David Johnston, another former hockey player. Mr. Lindros confessed to having little faith that professional sports leagues will do anything substantive to reduce the risk of player concussions or help those who suffer them.

The event’s keynote speaker was Hall of Fame NHL goalie and former federal cabinet minister Ken Dryden. He equated doing something about concussions to doing something about climate change in that we all know the problem is real and must be addressed but we must somehow summon the will to do so. Like with climate change, he said, “It’s time for the decision-makers to catch up to the scientists.”

Some of the former athletes among the 80 guests spoke of hiding their injuries due to a fear of losing their jobs. But they also spoke of the long-term effects of multiple concussions such as memory loss, mood swings, loss of balance, and chronic pain. Everyone knew that NHL commissioner Gary Bettman has taken the climate change denier stance of stating that the science on concussions is “nascent” and so there is nothing the league should do. Canadian Football League commissioner, Jeffrey Orridge, has taken a similar stand and recently seemed to miss the sad irony of appearing pleased that last season’s number of reported concussions had dipped from 50 to a still unacceptable 40. No one, of course, has any idea how many were unreported.

Too many professional athletes are suffering permanent damage to their brains despite the protective headgear they wear. Too many of our children and grandchildren are also suffering permanent damage to their brains as they traverse through our fascinating insistence on always having them signed up and suited up to play organized sports rather than simply going outside to play.

Something must be done. With professional leagues stuck in the dinosaur-thinking that has them worried more about their bottom lines than player safety, Mr. Lindros is right in saying we should begin with a national concussion strategy focusing first on children. Governor-General Johnston used a sports metaphor to explain: “When it comes to concussions, let’s skate to where the puck is going.”

Let us take a serious matter seriously and do something about, if for nothing else, for the good of our children. And by the way, my grandchildren love their fort.

out-cold-but-now-i-see

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Teenagers: Tears, Fears and Warnings

Young people cry at funerals. Old people cry at weddings. The tears reflect fears. We know too much. Everyone cries at graduations because we know too little. No one knows what’s around the bend for the young grads anxious for the next chapters in their lives. Last Saturday presented a perfect bright and warm morning with the sky a brilliant, cloudless blue. Although my responsibilities are such now that I didn’t need to be there, I watched a hundred young people graduate from a prestigious Ontario private school. I watched tears and at one moment felt the welling of my own. But I knew the question that had me wiping my eye.

All schools do graduations well. They are worth the pomp. This one takes place every June on a massive lawn under a big, sparkling white tent. Parents are seated to the left of the front long tables with graduates and next year’s grads to the right and staff and faculty at the back. As speakers speak it is always fun to watch the three groups react differently. I listened, sort of, but my mind wandered and as I scanned faces I wondered.

I wondered how many of the seventeen-year-olds sitting in their sharp jackets and striped ties realized just how proud the group behind and beside them were of their efforts and of them. They were all more beautiful and healthy than they will ever be, shining in their youth and bursting with potential. Yet they sat largely oblivious to the fact that by graduating from this place, with their families, in this country, at this time in history, they were already on second base without even having swung the bat. But that’s okay. The dumb luck circumstances of their births had nothing to do with them but neither was it their fault.

The parents and teachers knew that and more. They understood that the young people had earned a right to be a little self-satisfied today for, after all, teenage years are tough.

Teenagers- Tears, Fears and Warnings

Here they are still searching for identity while their bodies continue to change and often betray them. Here they are with brains still not fully wired and therefore unable to fully and accurately read people and situations but being held to adult standards. Here they are stuck in our society’s drawn-out childhood when for thousands of years and in other places they would be an adult with adult decisions and responsibilities. Here they are being forced to pick university courses that will determine their futures when they really tell us what they want to be when they grow up only so we’ll stop asking.

It’s amazing that with all of that, and for many of them much more, they keep going, smiling and trying. They made it all the way to this moment. For many of them, after all, and especially for far too many girls, high school is not a sanctuary but a battlefield. Too many people put teenagers down for the actions and attitudes of a few. It doesn’t matter where the teenagers attend school or who their parents are, hormones don’t care and society’s dangerous messages and temptations don’t discriminate.

I would rather accept that there are a few unfortunate teenagers just as there are many unfortunate adults and instead consider the many. I am in awe of the vast majority of teenagers for their generosity, energy, intellectual curiosity, and goofiness. I admire the resilience they muster in the face of so much and so many stacked against them.

Resilience, in fact, was the theme of one of the speeches that I found particularly poignant. The headmaster spoke of failing forward. The notion, he explained, is that we learn more from failure than success. We learn what works and what doesn’t. We learn of our own character as it deepens through our growing ability to adapt to circumstances without sacrificing values. Anyone, the headmaster said, can experience a failure. Only if you refuse to learn, accept responsibility, or try again do you become a failure.

It was an excellent point to make and especially to those gathered that day beside parents with the financial ability to have constructed a net beneath them of sufficient strength that any failure or fall would be recoverable. I wondered how many of the young people really absorbed the message. I guess I wondered, as I do when I see wedding day tears staining wrinkled cheeks if winter can ever warn the spring.

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The Difference Between a Father and a Dad

My father is a good Dad. Every winter he created the world’s best backyard hockey rink. Well, it was the best rink in my nine-year-old world and that’s all that really mattered. It filled our large yard. It had boards and nets and benches and even lights for night games.

One frigid night my Dad was out on the rink waving the hose with that long, slow sweep that I liked to watch from my bedroom window, when suddenly, he experienced an epiphany. He went to the basement and dug out the lawn sprinkler. He carefully placed it and delicately adjusted the direction and volume of the spray. With a smile, he went in and to bed and slept with the satisfaction that by morning the rink would thicker and smoother than ever before.

I awoke the next morning to an odd banging. I stood in my pajamas with my Mom and brothers, gazing out our kitchen window with wide-eyed amazement. It was like nothing we’d ever seen. You know, it’s the little things that always get you in the end. It’s the tiny overlooked detail. It’s the ordinary and usual that you have just stopped noticing. It’s like the clothesline that had been there forever and stretched the length of the yard, diagonally across the rink. It was the clothesline that with each cascading spray, all night long, relentlessly, had dripped and dripped and froze along its twenty-foot length and then dripped and froze some more.

My Dad had woken up and turned the water off downstairs, walked up the basement steps, and stopped dead. Reflecting the dawn’s brilliant sun was a wall of ice, eight inches thick, seven feet tall, and twenty feet long. It was beautiful. It was horrible.

My brothers and I begged to go outside but my Mom was wise and held us close. We watched as my Dad wielded a shovel. At first tentatively, and then more aggressively, he whacked the wall’s base. He banged and chipped and chopped until with a mighty swing intended to crumble the thing he smacked its centre.

It started slowly at first; almost majestically. The entire wall swung up and then back and as it swung again he gave it a mighty smack. With that it all became magical. It slowly swung up and then over and then up and over again. The whole magnificent wall swung clockwise over the top and then around. Long ice shards began rocketing off in every direction. Not knowing whether it was funny or terrifying we watched my Dad throw the shovel, cover his head, and run with ice missiles soaring over and around him as the wall swung, a little quicker now, three complete times over the top and around.

It took a long while to cut up and remove the wall and even longer to get the rink back into shape. But that very night, to his ever-lasting credit, my Dad was back out there braving the cold and waving the hose with that long, slow sweep. We agreed that despite everything, the sprinkler had been a sound idea. But it stayed in the basement until spring.

Even better, though, was the idea that when he could have been warm inside, he instead devoted hours alone in the frigid dark, night after night, trading his time and toil for his kid’s fun. That’s the difference between a father and a Dad.

My Dad is 80 now and doing the best that he can. I’ve heard Alzheimer’s called a slow goodbye but I never really understood it until now. He’s fading but he’s still him. As I take care of the man who took care of me I find myself remembering the fun and funny times. The difference between a father and a Dad has never meant more.

me as Gordie Howe

The author, a Gordie Howe fan, on his rink.

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Small Kids – Big Lessons

A while ago I was asked to lead a full-day program on the 1960s for the Peterborough Centennial Museum. The call caught me in a good mood and I believe museums are an essential part of our communities that deserve support and so I agreed. As the March Break date approached, I wondered what I had done to myself.

Last Friday morning, I stood before 21 kids, aged 5 to 11, with the squirming, giggling, wrestling lot of them exploding with energy. By day’s end – harried, tired, but still smiling – I was surprised by what I had learned.

Colouring: Among the best selling books right now are adult colouring books. Adults have come to understand the meditative peace derived from keeping between already drawn lines and the absence of technology. Kids have always understood.

I began the day with a brief introduction and the application of washable ‘60s tattoos. Thank goodness for the dollar store. I then noted that many people in the ‘60s chose new names. They each picked a page from the Flowers and Animals colouring books I had purchased and cut up and were soon transformed into Hibiscus, Fox, Tulip, and more. The oldest boy didn’t want to play until I assured him that the seahorse he had picked for his hippy name could be sea monster – with a grin, he was in. And then they coloured. I marvelled at their scrunched noses and furrowed brows as they silently scribbled and shaded with not a screen in sight.

Diversity: Throw a net over a random group of 21 adults and you would nab the same range of personalities as my young charges. When split into groups for various activities there were clear leaders and troublesome narcissists. I watched the gravitation toward those seeking a consensus and the rejection of the ego-driven and bossy. There was smart but shy. There was a bully. Mostly there were fun lovers – eager to risk playing and suspending belief, being goofy, and making new friends.

Kids arrive at school and to the museum that day as we arrive at work. Like us, they tote all the baggage, good or ill, from home. They bring their maladies and anxieties, fears and dreams, and ever-shifting concepts of self. Like a boss at work or teacher at school, I knew I was not one person. For the 21 of them, I was 21 people.

Fairness: Like us, kids intuitively understand power and recognize injustice. Also like us, they swallow the stress of powerlessness when unfair things that should be changed are not. Ask those in a Donald Trump crowd. Ask those repulsed by Donald Trump crowds.

I explained that in the 1960s, a lot of people protested things they thought unfair. Their brainstorming was cute and revealing. Kids shouldn’t have bedtimes, shouldn’t have to go to school, and should be able to have as much candy as they want. One girl said adults should never be mean. Another said grownups should not be allowed to yell. The ideas flew, the leaders led, and they finally determined their cause and slogan: Everything Free For Kids!

The charged up lot were quickly on the floor plying markers and stickers to create their protest signs. They practiced their chant and then marched upstairs to the museum staff area: Everything Free For Kids! Everything Free For Kids! They burst into the offices and circled desks to smiles and applause. I didn’t ask how many of them actually pay for anything.

Everything Free For Kids

Kenzie Leads the Protest (Photo: Peterborough Examiner)

Forbidden Pleasures: I wanted the kids to leave thinking that museums are cool. In the morning, I led a tour of the permanent collection but after lunch, to show that museums preserve as well as display, I’d arranged a tour of the warehouse of artefacts that are locked up and closed to the public. I gathered the kids in a tight circle, got down low, and whispered that if they really wanted, we could go to a secret place, a place nobody ever sees, a place where kids are forbidden. Who is interested, I asked. Guess.

With hands in pockets or folded “grumpy-like” over chests, we moved slowly through the aisles of towering shelves of artefacts that resembled Heaven’s Costco. Their oohs and ahs told me when to stop and tell a story. How could a family have only one telephone and turn that wheelie-thing to dial? How could people sit before those big radios and just listen to shows and not watch anything? How could people actually wear those hats? And then my question at the end: When you are old like me, do you think there will be kids looking at your toys and clothes in a museum like this?

Music: When performing with my little rock ‘n’ roll band, I always watch for people singing along with particular songs. Sweet Caroline, improbably, is a hit with everyone. Spirit in the Sky always sparks dancing. What is true at the Canoe and Paddle Pub was also true with kids at the museum. The Beatles transcend generations.

After reading a couple of stories and talking about the Canadian flag created in the 1960s, the kids designed new flags with more symbols. With guitar in hand I sang the Beatles Yellow Submarine. They all knew it! Every one of them! We used the tune and symbols we’d gathered to write a new national anthem and they were soon belting it out with such gusto it would have burst McCartney’s buttons.

The day was delightful. Maria, the Trent-Queen’s student, and Faryn, who runs the museum’s education programs, and Susan with the artefacts (even a cup and saucer from the Titantic!) were invaluable. The kids were great. They left with tie-dye t-shirts, arms full of crafts, and faces awash with peace signs, stars, and flowers. Nearly all said a smiley bye, and there were some hugs and a few thanks.

As I rubbed my eyes and stretched my back I thought that I have no idea how much elementary teachers earn but whatever it is, they deserve a raise.

If you enjoyed this column, please share it with others. For a few more pictures of the day and a brief clip of the protest march, click here: http://www.thepeterboroughexaminer.com/2016/03/19/march-break-campers-feeling-groovy

Why Do We Watch Sports or Why Am I Here?

You have to understand that there are only about twenty five hundred of us in our Village. This time of year, when the city folks go home and we get our Village back, it’s impossible to walk downtown to pick up the mail or drop into a shop without enjoying two or three warm conversations. Even those we don’t know are recognized and acknowledged with a greeting or wave. Consider that when picturing me wedged into a folding chair that was a little too small within a concrete bowl that was altogether too big. Last Saturday I attended a Toronto Blue Jay’s game.

After two or three innings I found myself pondering the existential: “Why am I here?” In fact, why were any of the 47,093 other people there? That crazy number meant that you could shoehorn my entire Village into the little blue seats 20 times and still have room for the rich folks in the plush boxes up top. What could possibly attract so many people?

Why Am I Here

(Photo: jaysjournal.com)

Part of it is the sport itself. Like the others, I assume, I love baseball. I love that unlike every other sport the defense has the ball. I love that there is no standard size park, no standard game time, and no sudden death. I love the metaphor of each pitch where every player determines what will happen next and that nearly everyone is always wrong. I love baseball’s long history and that Jackie Robinson’s number is retired in every park in the league. I love the arcane statistics. I love baseball so much that it is the only sport, other than solitary running, that I still play. I am the worst player on what this season was the worst team in my league but I still love it so.

What I don’t like is watching baseball. I read about the games the next morning and occasionally listen on the radio but last Saturday was the first game I’ve watched all year. I find sports on TV boring beyond belief. The commercials make me mad. The mindless chatter is infuriating. I don’t watch any sports. I don’t watch the Olympics. So, again, last Saturday, in the ugly, sterile old Roger’s Centre, which I still call the Sky Dome thank you very much, I pondered what in hell I was doing there.

A couple of years ago Eric Simons attempted to answer my question with a book entitled The Secret Lives of Sports Fans: The Science of Sports Obsession. Simons goes immediately to what I felt last Saturday: gathering in great numbers at great expense and becoming emotionally charged while watching grown people play a child’s game is irrational. And yet, it’s not.

Simon’s found that when even a nominally conversant spectator watches a game that the motor cortex of his brain – the part that sparks movement – fires with the same rapidity and intensity as a player’s. So when the ball is hit, we actually live the experience of tearing off to first or diving to catch it. He found that watching a sport increases hormone levels. The men fist bumping each other as if they had just hit the home run feel a measurable and significant testosterone and adrenaline rush. People love those feelings. They are more intense, Simons concludes, when at the park and so folks return like drunks to the bottle to feel them again.

Sociologist Stephen Rosslyn takes my question further by arguing that cheering for a particular team allows us to locate a part of our identity. We feel a little better about ourselves because we are a part of a group. It’s what the folks who really sing their anthem or chant USA USA are feeling. It’s why a guy I know tattooed the Detroit Red Wings symbol on his chest or why so many license plates sport team logos.

The need to feel part of a group is related to something called a social prosthetic system. That is, we voluntarily invest ourselves in an outcome over which we have no control and become addicted to the risks and rewards. The investment is fun because unlike in love or at work it has no real costs.

Finally, there is the primal urge, down deep in our brains where reason goes to die, to gather in tribal celebration. Last Saturday I looked around and pictured folks at Rome’s Coliseum watching lions devour Christians. Add ridiculously overpriced beer and the spectacle, emotions, cheers, separation of privileged and cheap seats, and the slow going home to the ordinary concerns of every day lives when it all ended would have been the same.

So there I was last Saturday telling my dumb old brain to stop pondering such thoughts and just shut up and enjoy the game and its attendant craziness. It was great. I loved it. My granddaughter loved it. She ate way too much junk food but that’s OK. She giggled as we watched the sneaky guys on first trying to steal second. She jumped and cheered long fly balls and danced so heartily at a Bautista home run that she was shown on the giant Jumbotron. After the game she waited with her Mom in a Disneyesque long line and ran the bases. She slept all the way home, another warm memory secured deep in her being.

Okay. I know why I was there.

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When Fight nor Flight are Options

It’s not fair. In fact, fair is the last thing it is. A happy, witty, intelligent, empathetic seven-year-old child bursts with life. She is fun and funny. She is gentle and caring. She loves the roughness of hockey and the sweetness of a frilly new dress. She loves catching bullfrogs and reeling in bass and yet trembles at the sight of a spider. She loves corny jokes and bouncing on her trampoline and quietly contemplating books beneath a blanket-fort. She is perfect. But then, she is not. Last year her pancreas died.

No one knows what causes type one diabetes. It is not like type two, which is caused by genetics or a bad diet or lifestyle. Doctors guess that a virus may be the culprit. The virus leads the body’s immune system to attack the pancreas, leaving it unable to produce insulin. Insulin is the hormone that regulates the sugars we eat and allows them to enter our cells and produce energy. But without the pancreas working as it should there is no insulin and so sugar levels in our cells go wild with the transformation not happening.

Until the 1920s, children around the world with type one diabetes were dying by the millions. A Canadian surgeon named Dr. Frederick Banting read German research and came to suspect what we now know. He convinced University of Toronto professor John Macleod, a leading diabetes researcher, to give him money and a laboratory. Working with a medical student named Charles Best, Banting began experiments first with dogs and then with cows. They found that extracting insulin from a healthy pancreas and injecting it into animals that had their pancreas removed controlled the animal’s sugar level. It was an astounding discovery.

Imagine the Pain Stopping

Banting (right) and Best. Photo: U. of T. Archives

Leonard Thompson was a 14-year-old old boy. He was skeletal thin and unable to stand or concentrate. He was near death. Leonard and his parents agreed that he would be Banting and Best’s first human test subject. He was injected with insulin. Within a few minutes he smiled for the first time in days, sat up, and wanted to eat. It was nothing short of a miracle. Other test subjects saw similar results. Child after child was invited back from heaven’s gate.

The 1923 Nobel Committee awarded Banting and Macleod the Nobel Prize in Physiology or Medicine. Banting shared his prize money with Best. Banting was told to patent his discovery. He said no. He did not want to profit from something that he wanted only to help children. Companies rushed in and soon insulin was being injected into young arms and saving lives.

It would be nice if the Banting and Best discovery was a Hollywood happy ending but it is still too early to cue the violins. Insulin injections manage the disease but still do not cure it. The management is tough. Picture yourself having to use a small instrument that jabs a sewing needle into your thumb, then squeezing to bring forth blood. I’ve done it. It hurts. Now picture doing that five to eight times a day. It hurts every time. Now picture your Mom or Dad waking you up in the middle of the night to do it again. Now picture yourself being injected with a needle, akin an epi pen, twice before breakfast, once at lunch, once at dinner, once before bed, and then more times depending upon what all the blood tests suggest. Imagine doing that every day for the rest of your life. How do you do that as a child at school, at summer camp, on camping trips, at sports tournaments, at restaurants, at birthday parties, at slumber parties, and at all the other times and places where you just want to be a regular kid eating kid stuff and doing kid things?

Being a parent is hard enough. Now picture a situation where you do everything perfectly. That is, through steely, relentless diligence your child eats perfectly, carbohydrates are counted, exercise is monitored, blood tests are taken and dutifully recorded, urination is tracked, headaches, dizziness, and fatigue are noted, the insulin levels in all the needles are carefully measured and administered, and yet, despite all that and more, in the middle of the night, your child’s sugar level crashes so low that she falls into diabetic seizure. It looks like epilepsy. If not discovered, discovered while you are asleep yourself remember, and then quickly addressed, it could lead to a coma and – it is too horrifying to contemplate – death.

There are diabetic associations in countries around the world. They help young parents to help their children. In cities and towns throughout Canada the Telus company generously supports the Junior Diabetes Research Foundation Walks for the Cure. Money and awareness is raised along with the hope that someday a cure may be found. Someday.

Meanwhile, my granddaughter carries on because that is her only option. She is fun, witty, clever, kind, creative, fearless, and quite simply the bravest person I know. I am in awe of her. Last Saturday I donned a purple tee shirt emblazoned “Team Kenzie Mac”. She and her family walked at our local Telus Walk for the Cure. We are her team. Everything else can wait. Everybody else can wait. Nothing else matters. We were there for her for the walk in the rain, we are here for her now, and we will be here for her always.

May I live to see that day that the work begun so long ago by Banting and Best is completed so that no child need suffer, that no parent need suffer, and that type one diabetes is cured, once and, I pray, for all.

To learn more about diabetes please check the Canadian Diabetes Association: https://www.diabetes.ca/ or the Junior Diabetes Research Foundation: http://www.jdrf.ca/

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Recency Illusion, Leadership, and the Ladder from Cute to Scary

My favourite teacher of all time is a seven year old. I am absolutely gobsmacked when she adopts her serious, slightly condescending tone to tell me the proper way to toboggan, dive, catch a ball, or to inform me of the stars, animals, or myriad other things. She is so cute because of her assumption that because she has just learned something then it must be brand new. In 2005, linguist Arnold Zwicky developed a term for this assumption: Recency Illusion. He was talking about words but it can be applied more broadly.

While recency illusion is fun in children, it ascends the ladder to frustrating in teenagers. After all, those in their teens right now are the first to ever sneak a drink, skip class, have sex, experience heartbreak, love loud music, and write bad poetry expressing inescapable angst. Right?

Recency illusion escalates to interesting when dealing with things that don’t matter. We might think, for instance, that we have invented words. Consider the word “high”. It comes not from your son’s party last weekend or even 1967’s Summer of Love. It’s been traced to author Thomas May who wrote in 1627, “He’s high with wine”.

The phenomenon is also interesting when dealing with culture. I recall a young person asking in the 1980s, “Did you know that Paul McCartney was in a band before Wings?” Last week I switched off the radio when a young woman with an effected vocal rasp (strike one) who seemed to anticipate question marks when approaching the end of sentences (strike two) was rhapsodizing about the history of the Civil Rights movement based on nothing more than just having seen the movie Selma. (strike three)

Recency illusion moves up the ladder from interesting to scary when demonstrated by adults with power. Marketers depend on recency illusion. Consider the phrase “new and improved”. Forget for a moment that if something is new then it cannot possibly be an improvement and only that we are saps for the word new.

Marketing guru Jamie Turner argues that the word new triggers emotions that lie in the sub-cortical and limbic parts of our brain. These parts respond not to reason but primal, instinctive impulses. We want the new product because it must be better. No matter how hard the more highly developed parts of our brain try to warn us, we are fooled anyway. Marketers know this and count on it.

Recency Illusion

(Photo: www.thewritingreader.com)

Even scarier and certainly more dangerous are leaders who believe that history begins the day they slide behind the big desk. Sometimes it is quite intentional such as the during French Revolution and Cambodia’s Khmer Rouge coup when new leaders threw out the old calendar and declared it Year Zero.

Far more often, recency illusion is subtler. It’s revealed in a leader’s unconscious or unspoken Year Zero when words, behaviour, and decisions reflect a belief that every problem is brand new and unique, every flitting trend or fancy buzzword an exciting idea and essential option, and every constructive critic an enemy of progress. Consider the echoes of recency illusion in Tojo ordering the bombing of Pearl Harbour or George W. Bush being persuaded that American troops would be welcomed into Baghdad with cheers and flowers. Consider recency illusion on parade with last week’s no-brainer business decision that morphed into this week’s unintended consequences.

Leaders suffering from recency illusion are bereft of a sense of history and so are like amnesiacs acting as tour guides – constantly surprised, easily duped, and blind to sycophants. They are deaf to advice from those without selfish agendas but rich with genuine corporate memory. Even when lost in the dark woods of their own making, those imbued with recency illusion’s arrogance often refuse to learn because lessons come only to those with the humility to admit that, as George Harrison once sang, life goes on within you and without you. As always, it is the led and not the leader who pay recency illusion’s dearest price.

Seven year olds will always be cute, teenagers infuriating, marketers manipulative, and “experts” will always use new words to sell old ideas. That’s fine. But maybe all those in leadership positions should pause and wonder whether their actions reflect recency illusion.

Plus, as both Canada and the United States swirl toward choosing new leaders, perhaps our democracies would be well served if we were aware and wary of candidates using recency illusion to sell themselves and their ideas. Maybe that awareness will invite us to more carefully consider the past as prelude, test an offered premise, ask the next question, and ultimately, to make a better choice. And wouldn’t that benefit us all?

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