Water delivery can be arranged for all the material needed for the 560 square foot Chemong “Readi-Cut” cottage. The Chemong offers, “…the answer to your Family Fun, a cottage that will give you many years of relaxing pleasure as well as the pride in showing the folks the job you’ve done yourself.” It’s only $1,069 or, with nothing down, $37 a month.
Time travel is fun. It’s what first attracted me to the study of history. I scour old newspapers when researching my books but time and mission are constant pressures so, usually with eye-straining microfilm, I jump to what I need then leap out. Yesterday, however, an old friend gave me an unexpected gift: a pristine copy of the Tuesday June 11, 1957 Peterborough Examiner. Its stories and ads are fun and revelatory.
The big bold headline reads: PC’S 110, LIBERALS 103. The black and white picture is of John Diefenbaker; the Progressive Conservative leader whose party had just captured what would become a minority government. The trick with the old paper was to enjoy it while knowing not the warp and woof of the day but the context and future.
Diefenbaker’s election presaged an era of contradictions. The cancelling of the Avro Arrow would hurt thousands but Canada’s new Bill of Rights would protect millions. The nationalist Diefenbaker would seek to make Canada more sovereign but a new American president, John F. Kennedy, would try to make her more obedient. Aboriginal people would be granted the right to vote but their children would still be kidnapped for residential schools.
Like now, most Canadians shrugged and accepted the changing political landscape while focussing upon more immediate concerns, distractions, and dreams. Not just cottages but suburban home ownership was an important element of those dreams. Bank and life insurance company ads offer 5.5% mortgages. Another ad presents the chance to move into Peterborough’s “Finest New Home Development” – Westmount Gardens – with a Delux Split Level home that boasted 3 bedrooms, cathedral ceilings, a fireplace, 2 bathrooms, and a 2-car garage, all for $20,900.
Another ad offers a sixteen-foot cedar strip boat, Evinrude motor, and trailer. And for men, Westminster dress shirts are only $4.95. The interesting part of all these consumer dreams, and others the paper offers is that the products were all made in Canada and sold not in national or international chains but by locally owned businesses and companies. Canadians were having Canadian dreams.
(Love the chrome, tailfins, and pushbutton transmission)
In sports, Terry Sawchuck is happy with his trade from Boston back to the Detroit Red Wings. The team welcomes the all-star goalie back after having won the Stanley Cup eight out of the last nine seasons. The reporter notes that Sawchuk had suffered from mononucleosis and nervous tension while in Boston. No one could guess that his health and demons would see him dead in only 13 years. In the article’s last paragraph, Red Wing general manager Jack Adams offers up for trade the team’s all-star veteran, and league’s highest scoring left-winger, Ted Lindsay. Few knew the trade was punishment for Lindsay’s trying to start a player’s union.
Local sports are generously reported with league play in golf, softball, bowling, lawn bowling, and lacrosse. The number and popularity of the leagues reveal the extent to which people were getting out of their homes to join with others. Nobody bowls alone.
The weekend and weekday leagues also showed that, in 1957, work was not just something you did but somewhere you went. Work had a beginning and end time. Clocks were punched. Overtimes were calculated and rewarded. Technology did not allow work to follow you home. As a result, there was time for sports and fun with neighbours and friends.
Hollywood offers the world to Peterborough’s working class, hockey culture. The Drive-In has Janet Leigh and Jack Lemon in My Sister Eileen and Gregory Peck in The Purple Rain. Two movies! Plus everyone knew a cartoon or two would begin as you were settling in your car with popcorn and pop and adjusting the steel speaker to your window. Downtown theatres presented three more movies, the latest from Robert Taylor, William Holden, and Bob Hope. If that were not enough, the Memorial Centre, the town’s big arena, was presenting, in person, The Lone Ranger and his horse Silver and “the world’s most beloved dog “Lassie.” The boats, houses, and shirts may have been all-Canadian but culture came with an American accent.
The Examiner’s editor was Robertson Davies. Yes, that Robertson Davies who would later write exceptional novels that would help spur a new and overdue interest in Canadian literature. It was perhaps his writer’s eye that led to the paper’s excellence. In every story of substance the vocabulary is challenging, the tone serious, the arguments cogent, and the sentences complex. The paper clearly invites readers to rise to a higher standard rather than pandering to a lower one.
Like the city and society the paper served and reflected, it is very much for and about men. Nearly all the ads are for men including two job postings for “salesmen.” The letters to the editor are all written by men. Nearly all the sports are about men except for a report on a businesswomen’s golf league that is entitled “Business Girls.” Similarly, there are photographs of three local women who graduated from the Kingston General Hospital School of Nursing. The photo’s caption begins, without irony, “Three Peterborough Girls…”
The paper is surprisingly big. The gift’s gift was bigger. It allowed a time travel adventure. It was also a reminder to ignore the muck of life and observe the horizon, to seek context amid distracting details, and, most of all, to enjoy the wonders and blessings of the moment for no one knows what tomorrow will bring. My hour with the paper reminded me that to worry about the past invites depression and to fret about the future brings anxiety so I should more gratefully and completely accept the gift of now – the present of the present.
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